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Magazine Layout & Design

Magazine Layout & Design

Good magazine design is invisible. Readers notice the stories, the photography, the ideas. The layout guides them through without them realising it. Bad design gets noticed immediately.

Magazine layout is more than aesthetics. It creates hierarchy, guides the reader, establishes brand identity and drives commercial value. Every choice in typography, white space, image placement and colour either reinforces what a title stands for or undermines it. The fundamentals apply whether the output is a printed spread, a tablet edition or a responsive web page.

Design is a verb, not a noun. It's a process. It's not just shapes and colours, it's about understanding who you are, and then matching your values to those of your customers.

Andy Cowles Four design decisions that will transform the experience of your brand

Cover design deserves particular attention from specialist and B2B publishers. A cover that once lived only in print now exists as a digital thumbnail, an email header, a social media post. Getting it right means understanding not just what looks good, but who your reader is and what makes them pick you up.

Editorial design across the sector has never faced more demands. User experience, responsive layout, the balance between advertising and editorial on screen. These require design thinking that goes beyond traditional magazine design skills. Publishers who treat their digital presence as an afterthought to print are missing significant opportunities.

Below you'll find some of our best feature articles on the subject, from practical design guidance to case studies and expert interviews, alongside our latest news and industry commentary.


Essential Resources

Four design decisions that will transform the experience of your brand
FEATURE

Four design decisions that will transform the experience of your brand

Design can make or break your publishing brand, so it’s worth putting in the time to get it right. There are four key areas that publishers need to focus on, says Andy Cowles.


All Articles

London to Roeselare and back, in 12 hours
Supplier Catch-up: Roularta Printing

London to Roeselare and back, in 12 hours

Roularta Printing is now printing and shipping hundreds of thousands of copies into the UK for British publishers, including for time-sensitive weekly titles, as Steven Renders and Bart Declercq tell James Evelegh.

By James Evelegh  |  05/12/2025

BSME Awards announces shortlist
News

BSME Awards announces shortlist

The British Society of Magazine Editors has unveiled the shortlist for the BSME Awards 2025.

28/10/2025

How AI can be used to enhance image creation & editing
AI SPECIAL

How AI can be used to enhance image creation & editing

The task for publishers is to turn AI advances in image creation and editing into repeatable workflows. Derek Milne, commercial pixometrist at Pixometry, explains how this can be done.

By Derek Milne  |  16/10/2025

How AI can be used to improve workflow efficiencies
AI SPECIAL

How AI can be used to improve workflow efficiencies

Publishers wanting to harness the true potential of AI around workflow efficiency, should approach implementations strategically. Tom Pijsel, VP product management at WoodWing, explains how this can be achieved.

By Tom Pijsel  |  16/10/2025

Warners Midlands take delivery of second bindery upgrade this year
News

Warners Midlands take delivery of second bindery upgrade this year

Continuing their campaign of reinvestment into their bindery, Warners Midlands have announced they have added another palletiser to boost efficiencies.

08/10/2025

Top tips from our ‘Celebration of Print’
COLUMN

Top tips from our ‘Celebration of Print’

James Evelegh picks out some of the many top tips from InPublishing’s recent ‘Celebration of Print’.

By James Evelegh  |  11/09/2025

Celebrating print
COLUMN

Celebrating print

James Evelegh picks out three titles that are selling considerably more copies now than they did 25 years ago.

By James Evelegh  |  22/08/2025

A Celebration of Print
A Celebration of Print

A Celebration of Print

The purpose of this special feature is to remind us of print’s enduring appeal and to garner insights and tip tips from leading publishers and suppliers on how to execute profitable print publishing strategies.

By James Evelegh  |  22/08/2025

Print strategies: How to use print to best effect as part of a multi-platform publishing strategy
A Celebration of Print

Print strategies: How to use print to best effect as part of a multi-platform publishing strategy

Print is no longer the default. It’s the premium format. It has presence, weight, and staying power, says Mike Hoy, CEO of Papermule.

By Mike Hoy  |  22/08/2025

Paper choices: how to choose the right paper
A Celebration of Print

Paper choices: how to choose the right paper

Publishers wishing to reduce the cost of their printed publication or improve its sustainability credentials have a number of options, says Julian Townsend, publishing paper sales director at Denmaur.

By Julian Townsend  |  22/08/2025

Print sustainability: how printers and publishers can reduce a publication’s carbon footprint
A Celebration of Print

Print sustainability: how printers and publishers can reduce a publication’s carbon footprint

The two main areas where attention should be focused on are paper & inks and energy, says Steven Renders, general manager of Roularta Printing.

By Steven Renders  |  22/08/2025

Wow factor: how to make your printed magazine stand out from the crowd
A Celebration of Print

Wow factor: how to make your printed magazine stand out from the crowd

Today’s technology and materials provide the best of all worlds, allowing for stunning creativity, sustainability, and sensory engagement, says Kirk Galloway, CEO and MD of Buxton Press.

By Kirk Galloway  |  22/08/2025

New product development: how print can be at the forefront of your NPD strategies
A Celebration of Print

New product development: how print can be at the forefront of your NPD strategies

If you want results; if you want to build something commercially successful, remarkable, and long-lasting, you need to think creatively, says Chris Ferrari-Wills, national sales manager at The Manson Group.

By Chris Ferrari-Wills  |  22/08/2025

Our print strategy: Anthem
A Celebration of Print

Our print strategy: Anthem

The printed magazine will be a cherished part of people’s lives for years to come, says Jon Bickley, co-founder and CEO. That is why it’s the key component in Anthem’s publishing strategy.

By Jon Bickley  |  22/08/2025

Digital editions: how your print PDFs can be used to create compelling digital editions
A Celebration of Print

Digital editions: how your print PDFs can be used to create compelling digital editions

A well-structured PDF can serve as an ideal foundation for a compelling digital edition, says Jason Mengers, managing director at Touch Tree Technology.

By Jason Mengers  |  22/08/2025

269 articles


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