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Suppliers spotlight

Welcome to our latest subscriptions special, this time looking at all aspects of subscriber retention. All of the insights and opinions come from leading suppliers to the publishing sector and from senior subs specialists at UK publishing companies.

By James Evelegh

Suppliers spotlight

Our ‘subscriber retention’ special feature consists of five separate sections:

Key stages

Key performance areas

Organisational structure

In a nutshell

Suppliers spotlight

The following suppliers all contributed to our ‘subscriber retention’ special feature and all provide specialist subscription services to publishers:

Adept Data Services

Adept Data Services is a specialist data bureau and software provider for publishing and events companies offering bespoke packages to suit all needs. Our team shares decades of experience working within publishing, events, bureaux and software development.

Our systems and services are hosted on our servers, providing a wealth of benefits to your business including no capital outlay, 24/7 access and no security or data backups to worry about.

Our circulation and subscription platform, AdeptIS, has been the engine behind Beeline Data Services bureau for almost 10 years, so we feel it has more than proved itself as a solid solution. Likewise, AdeptEM was in real world use for many years by Telegraph Media Group and the exhibition organiser and publisher they acquired. AdeptOP is an additional option within AdeptEM which caters for sales order processing and invoicing primarily aimed at advertising sales for publishers, which can be utilised on its own, without the event management elements.


AdvantageCS is the developer of Advantage – the premier marketing, subscription, order management and membership software for publishers. Leading companies rely on Advantage to manage their digital subscriptions, entitlements, magazines, bundles, e-products, continuity programs, payments, memberships, conferences and events, telemarketing and customer service. Advantage provides an integrated eCommerce platform which includes shopping cart and customer self-service functions, single sign-on, business intelligence, digital payment methods, EFT, direct debit, and credit card processing.

Built specifically for publishers, Advantage integrates securely into any ecosystem, providing rich data for marketers to promote new bundles of products, re-package compelling content, and find new revenue streams through broad functionality. Increase retention, streamline customer service workflows, and grow your revenue for success.

AdvantageCS has been developing software for publishers since 1979. Financially sound, with a worldwide reputation for superior software and service, we are a trusted partner of many global information companies.

Air Business Subscriptions

Air Business is a market-leader in subscription management, global mail, fulfilment and distribution for the publishing sector. Air Business Subscriptions has been managing subscriptions since 1972, while our distribution arm has served the publishing sector for 34 years.

Air Business Subscriptions provides global solutions for print, digital and bundled packages for time and issue-based subscriber management.

We grow and retain your customer base using our sophisticated ‘web-first’ platform to expertly manage subscriptions and fulfilment for any product or service, be it a physical magazine, bundle, digital-only access and entitlement or membership.

We implement subscription marketing acquisition and retention strategies, delivering exceptional return on investment, all underpinned with business intelligence and data mining using the latest analytics tools.

Air Business has been a strategic partner of the Professional Publishers Association (PPA) since 2010, and we are a committed, active and loyal supporter of the publishing industry.

Aptitude Software

Aptitude Software (formerly MPP Global) provides best-of-breed subscription management and finance digitalisation solutions to publishers with complex business models and operational challenges. Where others see complexity, we see possibility and partner with publishers to accelerate digital transformation, optimise operational efficiencies and drive reader revenues for both print and digital.

Our solutions power the entire subscriber and revenue lifecycle, arming publishers with the flexibility to boost subscriber acquisition, optimise revenue growth and maximise retention, while unlocking extensive data insights to shape growth strategies. Our highly configurable tools enable publishers to simplify the complexities of launching print and digital product bundles, promotions, and price plans, and launch to market in a matter of minutes.

Our client base includes some of the world’s largest publishers, including L’Equipe, Daily Mail, Irish Times, Irish News, Der Standard, Racing Post, Toronto Star, The Times, Berliner Verlag, American City Business Journals, The Telegraph and many more.

CDS Global

Delivering superior business results and consumer experiences for half a century, CDS Global is a business process solutions provider that uses the power of data and technology to support the entire consumer lifecycle. Identify and engage with new consumers, manage their interactions, reduce costs, and increase revenue – all in one place.

We are a technology company, a data company, a marketing company and an operations company for a lot of things to a lot of businesses in a lot of places. We manage 200 million consumers for more than 1,000 brands and organisations across the globe. Our clients range from single-title magazine publishers and local non-profits to global media companies and international charities. As a Hearst-owned company, we benefit from the support, stability and vision that comes from their 130-year legacy. This support allows us to invest in technology and resources to support your business or organisation.


crmSubscribe is an end-to-end subscription management software that’s helping publishers across the globe grow their community of subscribers. It's a genuine alternative to in-house management and even offers the flexibility to work alongside and improve your current system.

Founder and Chief Architect Alan Leech developed crmSubscribe more than 20 years ago to respond to many of the tech and logistical challenges publishers were facing. Everything from print magazines, newsletters and digital products can get into the hands and screens of customers faster, easier and cheaper than ever before.

Alongside their technically advanced systems, crmSubscribe prioritise usability and their support team, made up of people who are genuine experts on the help desk. Seamless onboarding, smarter autorenewal processes and multiple currency and paywall options are just a few of the features that are changing the way publishers manage and grow their database of subscribers.

The dsb Group provides subscription services for some of the biggest magazine publishers in the world and some of the smallest. Our ‘secret sauce’ is passion for great customer experience, years of experience in subscription marketing and the hottest application development and specialist integration resource in the business – all in-house – so we don’t rely on external developers with conflicting priorities. We innovate, move fast, provide added value and truly bring a breath of fresh air to your sales, marketing and CX strategies. We’re proud of our ability to overcome challenges and to bring new ideas and growth opportunities to clients.


Drive revenue, improve productivity, and increase engagement with ePublishing. Our integrated software suite unifies online and print with powerful editorial workflow, audience data, events, advertising, marketing, e-commerce, and sales. B2B, newspapers, business information, digital native, and consumer magazines leverage our modern systems to increase their bottom lines.

Purpose-built to propel revenue, our systems bring out the best in each other. Our audience management system, Multipub, powers a publisher’s day-to-day operations, simplifying subscription management, accounting, and fulfilment. Automating complex tasks and integrating with your CMS saves time while increasing accuracy and revealing opportunities. Expand your reach by adding Continuum or Ellington to create a single system – without silos.

Deep user data is used to target audiences with content and advertising in context, drive engagement, and serve the right stuff at the right time. Identify where readers engage and monetise them with our full suite.


ESco has been providing quality services to professional publishers for over thirty-five years, with integrity at the heart of everything we do. We have all the experience to successfully manage your subscriptions and memberships, build your websites, analyse your data and fulfil your marketing campaign ideas, to make them a reality. We are renowned in the industry for our attention to detail, hard-work, and friendly but professional can-do attitude. We partner with a range of industry professionals to deliver exactly what your organisation requires.


HH&S is a marketing and fulfilment subscriptions agency managing over 400 national and regional newspapers and a growing number of magazines and business journals. Our bespoke subs platform fulfils print and digital titles via retail vouchers, postal, direct home delivery and online. Integrated with our platform is a loyalty rewards scheme offering subscribers the opportunity to enter competitions and benefit from third party discount offers. HH&S has an in-house customer care and creative team. Current work includes managing titles for large publishing groups like Reach Plc, DMG and National World but also working with smaller publishers looking to turn existing free print titles into ones with a paid for subscriber base. No subs opportunity is too large or small for HH&S to positively contribute to your subscriptions business.


InterMedia is part of the InterGo group of companies, who work together seamlessly to connect and deliver brands to consumers.

Implementing innovative subscription strategies is at the core of what we do. We specialise in providing expert, market-leading circulation marketing and distribution services for publishers, designed to reach and grow the total audience of magazine brands. We use our extensive experience in magazine direct marketing aligned with the brand values of your product to reach and grow your total audience through exceptionally effective acquisition and retention strategies. Combining the best customer service, end-to-end fulfilment technology and direct mailing, we maximise reader engagement with your brand.

Our sister company, InterSend, is dedicated to complete logistics solutions. We provide comprehensive storage and eCommerce fulfilment together with worldwide direct mail and parcel distribution services. Our cost-effective solutions allow our clients to focus on what they do best in the knowledge that we’ll deliver on time, every time.

knk Software UK

The knk Group offers the whole universe of Microsoft technology tailored specifically for the media and publishing industry. Our flagship products are knkPublishing, the only Microsoft-certified ERP publishing software in the world, and knk365, the only Microsoft CRM solution specifically for media companies incorporating AI, marketing automation and social engagement.

knkPublishing delivers industry-specific functions combined with traditional ERP capabilities for all publishing operation areas including title management, subscriptions, editorial, production, rights, royalties, sales, marketing, distribution, finance, and much more.

With knk 365 for media sales and marketing, you equip your sales team to do their job better, increasing productivity through less manual processes, paperwork, or switching between systems. The software is designed to optimise your ad booking processes and enable transparent access to the data of your customers, competitors, and your budget and forecast evaluations. Integrated dashboard reporting using Microsoft Power BI provides users and managers with dynamic reporting to monitor campaign success and on-target performance.


Lineup Systems is the leading global provider of media sales technology. Its cloud-based system, Adpoint, is the industry’s only true end-to-end sales and revenue management solution. It has been specifically designed to enable media businesses to save time, work more efficiently, and increase sales. In 2021, Lineup launched Amplio, an all-in-one platform that assists customers with data consolidation, data-driven continuous marketing, subscriptions, and billing.


What is Pelcro? Everything you need to run your print and / or digital membership and subscription business. Pelcro’s dynamic paywall will allow publishers to choose between a free or paid registration, metered or premium paywall as well as who to target directly from their dashboard. Leverage out-of-the-box user flows for authentication, authorisation, payments, shipping, and more. Built with developers in mind; robust APIs and SDKs on web and mobile for ultimate flexibility.

Who uses Pelcro? Notable B2B and B2C clients around the world like Newsweek, Frieze, Business of data, and many more all rely on Pelcro to manage their print and digital subscriptions, free registration walls, paid memberships, and much more.

Why use Pelcro? Pelcro has helped clients increase subscriptions by more than 30%, decrease customer support requests by more than 80%, and increase gross revenue by more than 150x when launching payment strategies for the first time.

Publish Interactive

Since 2003, Content Catalyst (the company behind Publish Interactive) has developed proprietary software-as-a-service to enable people in business to efficiently discover knowledge and data in documents and allow users to collate, build and share insight. The Cambridge-based company holds three software patents and continually reinvests into R&D.

The company’s flagship software, Publish Interactive, is a content management platform with authoring, workflow, licensing and subscriber management tools for industry analyst firms and market report research publishers to deliver and manage their content.

This article was first published in InPublishing magazine. If you would like to be added to the free mailing list to receive the magazine, please register here.